Associate Director of Membership 会员副总监

• Be responsible for the overall development of membership program, with clear vision, strategy and milestones of implementation and defined KPIs and business processes for membership program.

负责会员的整体发展，有清晰的愿景、战略和实施里程碑，为会员计划定义KPI和业务流程；

• To promote membership coverage and accelerate digitalization progress.

推动会员覆盖，加快数字化进程；

• Build membership related capabilities for hotel and lead teams to implement the membership strategy.

帮助酒店建立会员体系相关的性能，并带领团队实施会员战略；

• Design and execute membership programs to acquire new members and drive shopping frequency.

设计并执行会员计划，以获取新会员，提高购物频率；

• Continuous coordination on country hotel level on all membership programs.

持续协调全国酒店的所有会员计划；

• Leverage all digital platforms for targeted member communication and activation including WeChat, Livestream, App and etc..

利用所有数字平台进行目标会员的沟通和激活，包括但不限于微信、直播和应用程序；

• Establishing and maintaining of professional work relationships to relevant internal areas especially CRM, research and database marketing.

建立并维护与内部相关领域的专业工作关系，特别是客户关系管理、研究和数据库营销；

• A mindset of leveraging co-branding, partnership, cross industry and platform resources and strong execution ability;

具有跨界和跨平台会员营销思维和资源，以及整合沟通，落地执行的能力；

• Closely work with marketing team to generate and implement membership promotion plan.

与市场传媒部密切合作，指定并执行会员推广计划；

• Other duties assigned by line.

与会员计划相关的其他工作。

• Bachelor degree or above with major in relevant major, for example: Marketing, etc.

市场营销等相关专业本科及以上学历;

• At least 3-year experience of management position in Membership, especially in the hotel or travel industry(including OTA and cruise).

3年以上会员管理工作经验，特别是酒店行业或旅游行业（包含但不限于OTA或邮轮等）。

• Excellent expertise in membership program management/promotion and CRM.

卓越的市场营销和客户关系管理专业知识。

• Experience within a multi-national corporation is preferred.

有跨国公司工作经验者优先。

• Strong communication and interpersonal skills.

较强的沟通和人际交往能力;

• Ability to generate new and creative solutions and processes to business issues which align with company values and vision resulting in continuous performance improvement.

能够针对业务问题提出新的创造性的解决方案和流程，并与公司的价值观和愿景保持一致，从而持续改善业绩；

• Ability to make decisions and set priorities that meet financial goals.

决策能力和设定优先级以满足财务目标；

• Ability to understand the strategies of key competitors and formulates tactical and reactive plans.

能够理解主要竞争对手的战略，并制定战术及反应性计划；

• Excellent ability to analyze and provide insights for solutions.

优秀的分析能力和提供解决方案的洞察力；

• Strong leadership and teamwork.

有较强的领导能力及团队精神；

• Good written and verbal communication skills in both Chinese and English.

良好的中英文书面和口头沟通能力；

• A committed team player. Able to multi-task, work under pressure and meet tight deadlines.

具有团队合作精神，能同时处理多个任务，能在压力下工作，并能按时完成任务。