Social Growth Specialist

About the Role We are looking for a strategic, execution-oriented Global Social & Growth Lead to completely own and modernize BeautyCam’s presence across Western and diaspora markets. Your mission is to build a dual-engine growth framework: aggressively capturing the overseas Chinese and Asian diaspora (students, expats, and immigrants) via private domain playbooks, while simultaneously scaling BeautyCam's mainstream cultural footprint on TikTok and Instagram across the US, Brazil, and Europe. In this role, you will ensure that viral social content translates directly into our core metrics: App Downloads and Long-Term User Retention. In This Role, You Will: Mainstream Social Media Platform Ownership (IG & TikTok): Architect and execute BeautyCam's organic content strategy on TikTok and Instagram to drive rapid User Acquisition (UA) in the US and Latin America. Micro-Influencer Pool & Local KOL Management: Build a systematic, repeatable framework for sourcing, contracting, and managing localized Western beauty, fashion, and lifestyle micro-influencers. Maintain an active, low-cost creator pool to continuously generate localized assets, drastically lowering content creation costs and optimizing Customer Acquisition Cost (CAC). Diaspora Private Domain (私域) & Community Infrastructure Dominate the Overseas Diaspora: Run hyper-targeted online activations dedicated entirely to scaling BeautyCam among the Chinese population (students, expats, and immigrants) across North America, South America, and Europe. 4.The Social-to-App Bridge (Funnel & Onboarding Integration) Eliminate Product Silos: Ensure that visual hooks, filters, or editing features that went viral on TikTok or RED are seamlessly matched with the in-app onboarding experience. We are looking for someone who... Experience: 5+ years of experience managing global social media channels (TikTok/Instagram) or digital user acquisition for consumer apps. Experience managing or mentoring junior team members is required. Platform Mastery: Dual-fluency in both Western and Chinese social ecosystems. You must possess deep execution skills on TikTok/IG algorithms and creator landscapes, as well as WeChat community management and Xiaohongshu (RED) operations. Cultural Blueprint: Personal experience living, working, or studying abroad (specifically in North America, Europe, or Brazil) to deeply understand the lifestyle nuances of both the diaspora and local mainstream consumers. 公司信息 美图公司成立于2008年，是一家以美为内核，以人工智能为驱动的科技公司。秉承着“让艺术与科技美好交汇”的使命，美图公司致力于打造优秀的影像与设计产品，让图像、视频、设计的制作变得更简单，并通过美业解决方案助力产业数字化升级。美图公司于2016年12月在香港联合交易所主板挂牌上市，股票代码:1357.HK。 投递简历 相关职位 海外程序化广告运营 影像产品运营团队 | 北京市 PC 产品经理（影像方向） 影像产品运营团队 | 福建厦门市 / 广东深圳市 Head of Growth & Operations – North America 影像产品运营团队 | 加利福尼亚帕洛阿托 全球支付产品经理 / Product Manager – Global Payments 影像产品运营团队 | 北京市 AI安全策略运营 职能团队 | 北京市 关于美图 美图简介 发展历程 营销合作 公司地址 联系我们 廉政举报 产品 美图秀秀 美颜相机 Wink Picchi 美图设计室 开拍 美图云修 站酷 WHEE Artflo RoboNeo MVLAND MeituHub 美图宜肤 美得得 美图开放平台 美图影像研究院 可持续发展 理念与亮点 评级 投资者 业绩与财报 公告与通函 投资者活动 分析师列表 企业管治 媒体中心 新闻动态 素材下载 人才 美图之旅 加入我们 应聘指南 关注美图 美图公司新浪微博 美图公司微信公众号 美图公司官方领英 © 2008-2026 美图公司 版权所有 闽公网安备 35020302000186号 | 闽B2-20040192-1 | 违法和不良信息举报电话 硬件产品：400-990-9696 | 影像产品：400-009-3360