CDP Senior Manager

Mission of the role Mission of the role CDP is the central of 1st party data. We aim to set this important role who can lead CDP capability development to transform fragmented consumer data into actionable and monetizable business assets, enabling full-funnel consumer engagement and driving measurable business growth. Act as a "data value translator" between data, technology, and business teams, ensuring: - Data is systematically governed, structured and tagged - Consumer insights are translated into tangible marketing and business actions - CDP investment generates visible ROI and scalable growth models Areas of Responsibility & KPIs

1. 01

   CDP Strategy & Data Value Realization - Define CDP roadmap aligned with business priorities (CEM / Sales / Media) - Build end-to-end data value loop: data collection → data standardization → tr → activation → measurement

2. 02

   Data Foundation & Governance - Lead enterprise-level first-party data integration across touchpoints (Aptaclub, sales channels, rolex, media etc.) - Ensure data quality, accessibility and compliance (accuracy, completeness, ID matching) - Own One ID ecosystem and consumer data unification

3. 03

   Consumer Data Assetization - Build scalable consumer tagging system and segmentation framework - Define standard personas and lifecycle stages - Enable high-value audience identification and targeting

4. 04

   Business Enablement & Activation - Enable business teams(Aptaclub, sales channels, rolex, media etc.) to leverage CDP for growth - Deliver high-quality audience packages for precision marketing - Support personalized engagement and lifecycle operations - Provide self-service tools / data products for internal teams

5. 05

   Data Performance Tracking & ROI Management - Track end-to-end CDP impact across channels (media, private domain, CRM) - Measure key metrics: engagement, conversion, retention, LTV uplift - Continuously optimize based on data feedback loop

Education and Experience - Bachelor's degree or above in Business, Marketing, Data Science, Information Systems or related fields - 8+ years of experience in CRM, digital marketing, CDP or data-driven consumer engagement - Proven experience in leading data-driven transformation initiatives and translating data into business impact - Hands-on experience with CDP / CRM / MarTech / data platform ecosystems - Strong experience in managing cross-functional projects involving Marketing, IT and Data teams Specific Knowledge - Deep understanding of first-party data strategy, consumer lifecycle management and personalization - Strong knowledge of data governance, data integration and identity resolution (e.g. One ID) - Experience in building audience segmentation, tagging systems and customer value models (e.g. LTV) - Familiar with digital marketing ecosystem (media, private domain, CRM, D2C) and how data drives performance - Understanding of data compliance and privacy regulations Functional Capabilities - Strong ability to translate data insights into actionable business strategies - Data-driven decision making with clear ROI and impact orientation - Ability to design scalable data products and enable business self-service - Strong problem-solving skills in complex cross-functional environments Leadership & Ways of Working - Proven leadership in managing and developing high-performing teams - Strong stakeholder management across Marketing, IT, Data and external partners - Ability to drive alignment and clarify ownership across functions to ensure execution efficiency - Agile mindset with strong execution capability and result orientation General skills - Strong communication and storytelling skills (especially translating complex data into simple business language) - Fluent in English and Mandarin - Strategic thinking with strong logical and structured approach