Director, Marketing Technology, GC

JOB SUMMARY The Director, Marketing Technology, GC capitalizes on marketing technology and audience data to fulfill organizational goals. He/she gathers business

to justify a particular piece of marketing software, understands the valuable potential of automation to streamline the functions of both sales and marketing teams, as well as how systems could interconnect to integrate data between platforms across all digital channels to improve business performance. CANDIDATE PROFILE Education and Experience • 4-year degree from an accredited university in Computer Science, or related major; plus graduate degree in marketing or business • 10+ years’ experience in content management platforms, customer relationship management platforms, experience management software, email marketing tools, e-commerce, mobile tracking software, or related professional area. • Certifications Earned on the Job (preferred but not required upon entry) • Adobe Experience Cloud • Google Marketing Platform CORE WORK ACTIVITIES • Serve as super-user and product evangelist for a variety of digital tools • Strategy development and implementation of marketing efforts to improve a business • Change management, including implementation of new marketing technology rollouts • Potentially overseeing training of marketing software and user adoption • Lead user acceptance testing while correcting any issues that arise • Oversee data security and product enhancement • Relationship management with internal users and vendors • Optimize marketing technology investments • Oversee marketing intelligence and providing actionable insight to internal stakeholders