市场销售总监/Director of Sales & Marketing

制定酒店整体市场销售策略与年度营收计划，统筹客房、宴会业务销售，完成营收及利润指标。

开发维护企业、会展、旅行社等核心客户资源，搭建客户渠道，维系重点大客户关系。

统筹销售团队管理，设定绩效考核目标，带领团队拓展业务，提升整体销售产能。

研判市场竞品动态，优化定价、产品及推广方案，提升酒店市场占有率与品牌影响力。

协调对接前厅、宴会、运营等部门，保障客户落地服务品质，提升客户复购率。 Formulate overall hotel sales & marketing strategies and annual revenue plans, oversee room and banquet sales to achieve revenue and profit targets. Develop and maintain key accounts including corporate, MICE and travel agencies, build sales channels and manage major client relationships. Lead and manage the sales team, set KPIs, drive team performance and maximize sales output. Monitor competitor and market trends, optimize pricing, product and promotion plans to improve market share and brand awareness. Collaborate with front office, banquet and operation departments to guarantee service quality and boost customer repeat business.