Product Manager (产品市场经理 - 设备)

Product Launch & Value Validation

• Collaborate with local leaders and corporate product marketers to build local Product Launch Plan and steer execution of that plan.

• Define in-country product feature/benefit messaging for the targeted Surgeons, Execs, OR staff. Develop product KOLs and product value.

• Build required sales tools for major products: Data Sheets, Reference Videos, Vision Pres, White Papers. Collaborate with clinical and hospital marketing to ensure marketing collaterals are updated with the necessary product positioning and content.

Value Communication

• Collaborate with commercial learning teams to ensure training of sales teams on effective use of collateral and programs to drive product adoption.

• Collaborate with customer training teams to ensure rich and seamless surgeon and OR staff experience with the new products.

• Plan and execute product presence and test drives at society events and tradeshows.

• Work with hospital marketing and capital sales for building product configurator / quoting / tendering / contract templates.

Competitive and MKTG Intelligence

• Track competitor products and activities, conduct necessary analytics to produce defensive and offensive tactics. Collaborate with local clinical and hospital marketing teams, and with corporate competitive intelligence teams.

• Conduct marketing surveys to better understand customer insights and unmet needs, communicate upstream to the corporate.

Lifecycle Management

• Product registration support, pricing/forecast/change/EOL management.

• 3rd party platform/ecosystem, new business development.

Requirements

• Education: Bachelor’s degree or above, clinical medicine, biomedical engineering, or MBA preferred.

• Experience: Minimum of 10 years in healthcare industry with 5 years in medical device product marketing, strategical planning, or business development is required. Capital sales, clinical sales, surgeon or OR experience desired.

• Strategic and creative thinking: Demonstrated ability to think in framework when planning or managing, and outside the box when faced with challenges or stagnation.

• Results-driven execution: Proven track record of action and deliverables towards goals with leadership and impacts.

• Communication: Excellent written and verbal communication skills in both Mandarin and English. Effective listener and synthesizer.

• Executive Presence: Demonstrate strong competency in preparation, reasoning, engagement, confidence and passion to be an effective storyteller in business circles.

• Influence and collaboration: Proven ability to influence and collaborate cross-functionally both Chinese and US counterparts.

• Ability to travel: Up to 30%, most within China.

for core instruments, accessories and energy platform products as a part of da Vinci Ecosystems in China. This person will work closely with Intuitive Fosun’s related function teams and Intuitive HQ partners to ensure da Vinci’s commercial success in China market as well as the launch timelines for such products including but not limited to E200, Universal seal, etc.

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