International Digital & Content Manager

1. 01

   Digital Marketing & Social Media Develop and execute international social media strategies across major platforms. Plan, launch and optimize paid digital advertising campaigns. Manage Jiahui’s English-language social media channels. Build and maintain partnerships with English-language media in China. Analyze campaign performance and ROI to improve results. Explore new platforms and digital marketing opportunities.

2. 02

   Content Strategy & Storytelling Plan, write, edit and publish compelling English-language content. Develop physician profiles, patient stories and specialty content. Maintain editorial calendars. Ensure consistent international brand positioning.

3. 03

   Creative Production Lead production of videos, photography, interviews and campaign assets. Coordinate internal teams and external agencies. Develop innovative content formats.

4. 04

   Website & Digital Channels Manage and optimize English-language website content. Support SEO and improve digital user experience.

5. 05

   Analytics & Performance Monitor KPIs including social media, website, advertising and lead generation. Prepare performance reports and recommendations. Professional Experience &

Bachelor's degree in Marketing, Communications, Journalism, Digital Media or a related field. Native English speaker; Chinese language skills are highly desirable. 3–5 years of experience in digital marketing, social media management, content marketing or brand communications. Experience managing paid social media campaigns (Meta Ads preferred). Excellent writing and editing skills. Experience planning and coordinating video and creative production. Strong understanding of international social media and digital marketing. Experience using analytics tools to optimize campaign performance. Healthcare or international marketing experience is highly desirable. Familiarity with AI-powered marketing and content tools is an advantage. Personal Attributes： Creative, commercially minded and highly organized. Excellent project management and communication skills. Analytical, data-driven and results-oriented. Strong intercultural skills and collaborative mindset. Able to manage multiple priorities independently.