海外市场运营（韩国） Growth Marketing Specialist ( Korea Market)

The Marketing Associate role will be based in Taipei and will be responsible for shaping and executing market entry strategies for Meitu and other group products in Korea. This role will lead the planning and delivery of marketing initiatives that grow user acquisition, drive subscription revenue, and spark engaging social conversations around our brand and apps. The right candidate is a creative and strategic marketer who combines strong local insights with a global mindset and hands-on attitude. They will translate cultural and social trends into impactful campaigns, manage collaborations with local agencies and influencers, and design both in-app and social activations that Korea and other global markets and others. We are looking for someone who brings bold thinking, agile execution, and an ability to elevate both our creative excellence and business results. In this role you will: Develop user-focused, data-driven digital marketing strategies to achieve product objectives; Operate digital marketing tools, local social media management, KOL/KOC cooperation negotiation... etc; Explore market trends and user preferences, and collaborate with other teams to implement localized marketing initiatives; Developing and communicating with local agents; Assist in managing the progress of interns and contractors; Foreign candidates should have basic Chinese communication skills. We are looking for someone who: 3+ years of marketing experience, with expertise in in-app campaigns, influencer marketing, and social media engagement. Skilled at turning data-driven insights into effective market entry and users growth strategies. Strong familiarity with video or photo editing apps and a keen interest in photography and creative expression. Deep awareness of Korea social media trends and ability to translate them into impactful marketing ideas. Proven experience managing marketing agencies and building collaborative partnerships. Agile, proactive self-starter who thrives in fast-paced environments and communicates with clarity. Strong storytelling and analytical skills, able to create campaigns that spark conversation and drive results. ---------------------------------------------- 美圖產品用戶在全球皆高速增長，不斷求新求變、跟進AIGC趨勢，持續優化產品功能及用戶體驗，創造多國佳績！ 若你熱衷使用美圖或任何拍照/修圖/影片編輯APP、喜歡觀察市場流行趨勢，並對APP海外行銷推廣、用戶增長、訂閱商業模式充滿興趣，想一同放眼全球！歡迎投遞履歷！ 負責國家地區： - 韓國(Korea) 主要職責： - 制定以用戶為核心、數據驅動的行銷運營策略，以達成用戶及收入增長目標； - 操作數位行銷工具、本地Social media經營、KOL/KOC合作洽談...等； - 挖掘當地市場趨勢及用戶使用偏好，跨部門協作，落實本地化運營策略； - 當地的行銷、媒體資源拓展及合作溝通 - 管理相關實習生/外包人員的專案執行進度 - 額外具備韓語能力優先考慮 - 外籍人士需具備基本中文溝通能力 ----------------------------------------------------- 주요 업무 -사용자 중심 및 데이터 기반의 디지털 마케팅 전략 수립 및 실행 -디지털 마케팅 채널 운영 및 한국 SNS 플랫폼 관리 -KOL / 인플루언서 협업 기획 및 파트너십 관리 -시장 트렌드 및 사용자 행동 분석을 통한 로컬라이징 마케팅 전략 실행 -현지 에이전시 및 파트너와의 협업 및 커뮤니케이션 -인턴 및 외부 협력 인력의 프로젝트 진행 관리 자격 요건 -3년 이상의 마케팅 경험 (디지털, SNS, 인플루언서 마케팅 등) -데이터 기반으로 사용자 성장 전략을 수립할 수 있는 능력 -사진/영상 편집 앱에 대한 이해 및 관심 -한국 SNS 트렌드에 대한 높은 이해도 -마케팅 에이전시 협업 경험 -빠른 실행력과 주도적인 업무 태도 -영어 커뮤니케이션 가능 (필수) -외국인의 경우 기본적인 중국어 커뮤니케이션 가능자